As the latest to join in the latest spate of TV ads, Littlewoods Bingo has blasted back onto the small screen creating a box full of bouncing balls that will attract even the attention of those who don’t play. This fun ad tells us of how littlewoodsbingo.com gives away £2m in prize money every month and reassures us that it is the name to be trusted. This is an interesting and yet effective approach to promotion for the brand. Given its long term brand status within the UK, Littlewoods does indeed have an established name that most generations will trust. The brand are hoping that this trust extends to those who no longer visit local bingo halls and not yet signed up to an online bingo site. This means that in underlining their established brand name, Littlewoods are likely to get many more players on board than ever.
Light years ahead for the big prizes
Since this brand is also associated by older generations with the Pools, which was known for giving away huge prizes in its hey day, Littlewoods has meant many things to many people over the years. With its bingo site’s current offers of penny bingo and free bingo as well as guaranteed jackpots to sign up to this month, they are likely to recapture some of their past market with this ad given people’s keenness to stay in during times of recession and to stick with brands they know and trust.
Not so much of the Little
With so much on offer across this entire brand from furniture to some of the best online bingo around, it’s surprising they don’t change their name to encompass all that’s on offer, but perhaps they are just modest. After all their new ad doesn’t mention the fab fact that they add new sidegames to the bingo site every month which means they have one of the most diverse suites online does it? With their latest games Chain Reactors, Cleopatra and American Roulette offering huge prizes and multi ways to win don’t forget to try the other games onsite when you join up, else you’ll be missing out!