The brains behind the new XBingo software, Mark Everett is hoping that his new bingo platform will take the online gaming world by storm. The Silo 18 software is totally unique to XBingo and is a world away from the usual platform that the parent company, Mandalay Gaming Holdings opts for. Not for them the bog standard white labels, or the same-old, same-old, instead they have chosen state-of-the-art software rather than the one size fits all that the majority of new sites choose. Although Mandalay has elected to have a standalone platform for all their sites, the Silo 18 platform is a complete break from their usual Dragonfish, which powers Sing Bingo, Costa Bingo and City Bingo.
A recent news report states that Silo 18 is seriously racking up new player numbers already and if this is true, then maybe the choice of Mandalay to break away from their tried and trusted format for their new baby was completely right. Of course keeping those new players loyal to a new site is the difficulty; so with the standalone status also comes the opportunity to offer online bingo players something special to keep them coming back.
Although it is true that the XBingo software is a one-off, it is almost an impossible task to change the basics of the online bingo game drastically. The look may be totally different but the game remains pretty much the same. So how does a brand make its mark? The answer is pretty simple really ….. by offering fabulous jackpots, exclusive promotions and offers that are so attractive that they can’t help but lure the bingo players back again. So if you like, the unique software is just the beginning in the success of any bingo site; it is a beginning, but certainly not the end of the battle to gain new players and to build long standing relationships.
It will be interesting to see over the next year how things develop at XBingo, will the new site sink or swim. There is no doubt that it has certainly started well by offering a healthy welcome bonus, and the wagering requirements on a win are certainly a lot better than many on the market.
Silo 18 and Mandalay are so happy with the XBingo software that they are hoping to conquer the International market, starting with Canada. Although ultimately they have set their sights firmly on the American market – if of course things ever get resolved in that arena is another question entirely.