Virtue Fusion keeps Rank on their side

  • 13 Mar 09
  • Written by admin

Mecca Bingo

Virtue Fusion the leading international software and gaming solution provider has managed to retain Rank Plc as a client for the third year running. The decision by Rank to keep Virtue Fusion as a supplier of their networked bingo and online games to Mecca Bingo is a major feather in the cap of Virtue Fusion in what is beginning to be a very competitive market.

Rank is keen to continue to expand their global online presence and feel that Virtue Fusion offers the very best software platform to make this possible. Rank have clearly adopted the ‘If its not broken don’t fix it’ approach fro Mecca bingo by signing on the dotted line again with Virtue Fusion. Mark Jones the Managing Director of Rank Interactive was quoted in a press release as saying “We have a great opportunity to grow our interactive business and, as we have had a long and successful relationship with Virtue Fusion, we felt that we were best placed to continue working closely with them to exploit the opportunities within the bingo market.”

Virtue Fusion was founded in 1999 and is the largest online bingo software supplier in the world and has many other big named clients under its belt including Ladbrokes Bingo, Bet365 Bingo, Crown Bingo, Buckingham Bingo, Sky Bingo and William Hill. Bob McCullough, chief Executive Officer of Virtue Fusion sees the continued association with Rank and the Mecca Bingo brand as a mutually beneficial one, and said that the deal is a “classic example of specialization at work”, and that Virtue Fusions ability to continually provide the best in online bingo and networked games and Mecca Bingos ability to attract and retain its customers both in the UK and abroad was a great match.

Rank plc has in excess of 140 gaming operations which includes not only Mecca Bingo but Top Rank España, Grosvenor casinos and Blue Square and employs over 7,000 people worldwide.

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