The new Tombola Emmerdale bumper adverts were supposed to be ready to be screened shortly, however we will have to wait just a little longer as a note on the tombola Bingo site states that there is a slight delay in the start of the screening of the new sponsorship bumper adverts . There is no particular reason given for the delay just a brief message saying that although they have worked hard on the adverts they are not quite ready, so to do them justice they are delaying the screening of the Emmerdale bumpers until 16th November.
Regular Bingo Hideout readers will recall our recent series of articles about the Tombola Bingo adverts and the desire of Tombola to feature their own online bingo account holders in the short bumper adverts. After requesting that players apply to the online bingo site by answering a few simple questionsTombola was bombarded by applications. Unfortunately though the majority of applications received to appear in the Tombola Bingo adverts were from female players which prompted tombola to post a further request for applications from male online bingo players over the age of 25.
The applications from bingo players who wanted to appear in the Emmerdale bumpers closed and then the lucky members that Tombola had finally chosen were contacted to appear in the ads. Filming for the Tombola Bingo trailers took place in London on 24th October and then again on 3rd November, and on both dates the lucky players chosen to feature in the tombola bingo bumpers turned up eager to join in the fun long with some of the Tombola CM’s. All Response Media were responsible for securing the deal between Tombola and Emmerdale and it is expected that Tombola will sponsor the popular soap until the end of January 2011. Of course Tombola Bingo are not alone in using spnsorship of popular television programmes as a means to help promote their online bingo product, many online bingo sites have gone down the same route previously such as Wink Bingo to name but one.