A new exciting online bingo and gaming site has been launched called ‘Cashino’, the new online bingo site is linked to the Jackpot Joy family of bingo sites which includes; Sun Bingo, News of the World Bingo and Botemania. The new Cashino online bingo site is, like Jackpot Joy and Sun Bingo powered by proprietary software supplied by Gamesys.
The Cashino site is very heavily influenced by Jackpot Joy so if you like playing online bingo at Jackpot Joy then you are in for no particular surprises as the sites are very similar, and very much everything that you can find at Jackpot Joy you will find at Cashino Bingo except the games available to play on mobile phones. The Cashino bingo site has some nice little touches such as the ability to create a personalised avatar, though to access this you need to be a depositing player.
New Large Gaming brand breaks into market
Cashino is a new gaming brand that was launched in December of last year and was a strategic partnership deal between Praesepe PLC and Jackpot Joy, this new brand was hoped to incorporate the Praesepe’s high street gaming sites with an online presence which Jackpot Joy brought to the deal. Praesepe also see high street bingo sites as a possible areas of expansion and are in the process of snapping up smaller bingo halls to bring in under the Cashino branding which currently provides low stake gaming machine venues. Praesepe are in the news again today because they have purchased six further AGC’s (Adult Gaming Centres) for a reported £1.5 million, this will add Issue Depth Ltd and the Classic Leisure (northern) Ltd., to their already burgeoning portfolio.
New life for Bingo halls?
Cashino’s raison d’être is to build on their high volume low stake gaming products and provide a comprehensive gaming range to both the European and UK markets which will include gaming machines, high street bingo, betting shops, online bingo and gaming. Praesepe are active in pursuit of the ‘silver pound’ and believe that the over fifty age group look to bingo clubs as a valuable source of entertainment, and as such they see very much that the modern bingo hall captained by a larger corporate brand is the way ahead. From a player perspective it is nice to see that even though there have been many hard knocks taken by the bingo industry that there is possibly a way forward to keep this essential part of UK culture on the high street.