Online bingo is certainly enjoying a period of phenomenal growth at the moment and although the UK online bingo market is almost swamped to bursting with both well established and also new online bingo sites, the new emerging European markets are now the area of interest for gaming companies. There is also huge interest from established gaming companies to now enter the online bingo market with a view to exploiting this much softer but rapidly growing gambling market. The latest entrant for the race to get a foothold in the European online bingo market is reportedly the owners of online poker site Chili Poker.
Chili Poker follow in footsteps of major online bingo brands
Chili Poker have decided to choose as their online bingo software provider Parlay Entertainment, which powers well known online bingo sites such as Bingos.co.uk and Paddy Power Bingo. St Minver, an International online bingo provider also use Parlay to power their network of white label online bingo brands, these sites include Chit Chat Bingo and Shipleys Bingo. Parlay was in fact behind the very first online bingo site which launched over ten years ago, and so is well qualified to provide some of the best online bingo software available today.
Chili Poker is part of Chilli Gaming which offers online gaming, including casino games to the European market. Established since 2006 and with registered players in countries all over the world Chili gaming will be entering the online bingo market for the very first time. It has been reported that the new online bingo site will feature a wealth of side games, social networking function and will be available in multi-language and multi-currency variations to broaden the exposure for the Chili brand.
The chief Executive of Chili Poker Mr Alexandre Dreyfus has been quoted as saying on the EGaming Review site that “ChiliGaming is looking at the online bingo industry as we are aware of it being the fastest growing segment of the online gaming world, shown clearly in the number of bingo players, which doubled steadily in 2008 in spite of the global financial meltdown”. Mr Dreyfuss is particularly keen to partner with Parlay as he feels that it will enhance global ‘brand recognition’ and will result in generating more revenue throughout the brand.