In the light of many online bingo sites such as Harrys Bingo, Posh Bingo and Wink Bingo recently launching Facebook related promotions, we at the Hideout have been thinking seriously this week about why this amazingly popular social site is proving to be an invitation to play bingo that perhaps normal ads are not.
What social sites can do for us
It seems obvious on the face of it that online bingo sites should try to get the attention of those who already invest a lot of time on social sites. It is after all the social side of the game (and the gossip) that makes online bingo so much fun. That said however, the Guardian reported last week that the younger generation are being turned off Facebook of late due to older age groups using it more often.
The Guardian stated that in the light of a recent survey by Ofcom that due to, ” The proliferation of parents and teachers trawling the pages of Facebook trying to poke old school friends and lovers, and traversing the outer reaches of MySpace is causing an adolescent exodus from the social networking sites, according to research from the media regulator Ofcom”.
The writing’s on the wall
If what the Guardian says is true, it will be interesting to see how the advertising arm of UK online bingo does react, since it may well give the world a much clearer view of who each existing bingo site is being marketed at in terms of age.
It is after all, common knowledge that more women play online bingo than men but a recent survey taken in the city of Cardiff showed that young women between 18 and 35 years prefer playing online bingo to going out. This alongside the Bingo Association’s assertion that the game of bingo has in recent years attracted a much younger crowd who are mostly under the age of forty five demonstrates that perhaps the move over to Facebook is more astute than it would seem at first glance, since according to the Guardian, “46% of 25 to 34-year-olds are now regularly checking up on sites such as Facebook compared to 40% last year”.