After the success of last year’s Foxy Bingo campaign on Smooth Radio, specifically in conjunction with David Jensen’s show, the brands have collaborated again to launch another multimedia sponsorship deal over the coming summer months. GMG Radio, responsible for both Real Radio and Smooth, has sealed the deal.
From June 11th, David Jensen’s Smooth Radio drivetime show and his 70s at 7 hour will be sponsored by Foxy and additionally, Real Radio’s evening show with David Hearne will be sponsored too. The deal is said to be worth six figures and will last for 13 weeks throughout the summer. As previously discussed, the summer season can result in somewhat of a drought for online bingo sites as their regular customers prefer to spend their time out in the sun, on holiday and anywhere but at their computer screens. However, with the success of the last campaign in conjunction with Smooth Radio, Foxy were keen to secure a further deal as they put the success of last year’s summer significantly down to the sponsorship of Jensen’s show and also the ad space they bought on the station.
The deal was brokered by Nikki Cameron, head of creative solutions at GMG Radio and is said to feature the Foxy Bingo mascot as key to many of the links and promotional material. With a strong branded personality already well known from his TV presence, the foxy character proved a hit during the previous campaign. Additionally, a digital campaign linked to the radio broadcasts will be promoted across the two radio stations websites, giving the bingo brand an even wider audience. After last year’s partnership proving fruitful for both companies involved, it made perfect sense to take it to an even higher level this year. GMG Radio group’s commercial director said that the company are delighted to invite the Foxy team back on board after receiving positive feedback from listeners last year.
The Foxy team aren’t just focusing on one arm of their marketing campaign, as recent news revealed that they had signed up the ‘world’s number one’ Queen Lookalike to promote their brand during the recent Jubilee period. Mary Reynolds was signed to the brand and attended all her ‘royal appointments’ in a Foxy branded limo.
It’s clear to see the guys at the site are working hard to ensure this summer is even more of a success than last year and with such a targeted and well-designed marketing campaign, we can’t see where they could fail.