The launch of the new 888 Ladies television advertising campaign sees the delightful Vic Reeves replaced by two online bingo jackpot winning Divas, who in three short 60 second commercials show how winning the ‘big one’ has affected their lives and new career. The ladies concerned have both become ‘Bingo Superstars’ with 888 Ladies, and have evolved into superstars in their own right because of the big online bingo win.
The first television advertisement for 888 Ladies features Lucy who is just embarking on a music career thanks to the bingo win. We meet Lucy in the recording studio singing (rather badly) her new song which is all about bingo. The second advertisement we are taken along to the filming of the video for the new single, and again the theme is bingo and all does not go swimmingly for Lucy in the making of the film. The final in the current set of advertisements for 888 Ladies features a lady called Jenny who like Lucy is an online bingo jackpot winner with 888 Ladies. Jenny is making a calendar in which she is the calendar girl. In one scene she is being photographed for the calendar which she hopes ‘will show a different side of her personality’, the theme of the calendar is bingo again and Jenny refers to how it has allowed her to ‘live the dream’.
The latest 888 Ladies television advertising campaign is the work of the new advertising agency hired to promote the online bingo site, Grey London. The new adverts are part of an advertising campaign by 888.com to promote their online bingo and poker brands. Grey London has some very high profile clients including Eurosport, Hugo Boss, Toshiba, Clariol and Five.