A couple of weeks ago we posted the first part of our
delve into the history of bingo. We left off just after Edwin S Lowe had
renamed a popular game from Beano to Bingo. Having seen a marketing
strategy in the popularity of the re-branded game, Lowe went on to
employ Carl Leffler, a professor in mathematics, to help generate
random cards for his business. Tragically, Leffler went mad with the
pressure the game's increasing popularity put upon him, but fortunately
the game has stayed around long since.
The post-Beano world of Bingo has seen many changes since the
1930's, with your ability to read this on a computer screen anywhere
in the world being one of the most important and monumental changes yet.
During the Second World War, live bingo was one of the most popular ways
to spend the limited social time in the UK. Playing for little money but in
the company of friends, the legacy of these games has given us much of the
bingo lingo still in use. Some of the more obscure sounding calls originate
during the war, such as 'was she worth it' and 'trombones'.
In recent history, bingo halls began to link systems across the nation
to provide bigger games for all players to play simultaneously. Usually
played on the weekend these games saw the biggest payouts in UK bingo
history and revitalised the popularity of the game as a whole. With
younger players flocking to win these massive jackpots, the game’s
image began to change both in the media and on the ground.
It could be argued that the most important change in the history of
modern bingo is the switch over to online gaming, but it's clear
that without a history of enduring popularity no investors for the
online boom would have been found.
In the UK the 2006 relaxation of the laws of advertising for gambling
were changed so that operators offering online bingo and other online
gaming ventures could now advertise their service as with every other
type of business.
This is the single most important change that made our rich tapestry
of online sites possible today. Without this law most of these sites
would not receive the funding to exist, and with larger sites such
as Foxy Bingo and
Think Bingo taking full advantage of this law and advertising during
primetime shows, the world of online bingo is constantly changing.
Who knows where it will be in 5 years time! If you want to keep up
and find out however stay tuned to Bingo Hideout!