Cheeky take a sideways look at advertising

  • 18 Feb 09
  • Written by

Cheeky Bingo

The latest in a long line of new sites, Cheeky Bingo has already proved to be a big hit with players of online
bingo since its launch with its revolutionary new approach to gaming. As seasoned players of online bingo we all
know how hard it can be to get something other than loyalty points for your money, but with Cheeky Bingo you’ll
find things are different. On this site you can play for free and still win cash prizes you can withdraw which on
it’s own is something not to be sniffed at.

Think outside of the box

Here at the Hideout, we’ve been paying a lot of attention to the latest ads for bingo online this week in the
light of the recent, huge Foxy campaign. In doing this, we have come to the realisation that Cheeky is not only
different in terms of the way you play, but hugely unusual in the way it is advertising this fact. Unlike other
bingo sites which are better established, the Cheeky ad doesn’t feature women seemingly losing their senses with
the excitement of the game but simply uses the icon from the site to tell us about what a great site Cheeky Bingo
really is.

Forget what you know

In breaking this as well as other accepted conventions since it’s launch,
CheekyBingo.com really is telling us that it is a world apart from what
we’ve come to know. We feel that this more sedated means of getting the message across may also encourage
those who haven’t played before to try out here and is more likely to encourage male players to join. In
avoiding the message that internet bingo is all about screaming women who are more likely to play bingo
than have a conversation, Cheeky Bingo is widening its appeal and is more likely to pick up those who like
the game in general, but are put off by the strange representations of players we often see gracing our
screens. After all, we all love online bingo but outside of a big win are unlikely to run around screaming
with delight at the mere idea of it!

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