News this week of Parlay's continued success as the UK's leading international online bingo software provider. Currently Parlay is the only provider of online bingo solutions to have been granted a remote gambling software licence worldwide. This means that any company who aims to recruit players from the UK can use Parlay software, no matter where they are based. Coming just a short while after their launch of Parlay's latest managed solution games platform in September, this new ability to share its software worldwide means that all countries can now take advantage of the software's ability to translate multi-language and mulit-currency capabilities.
Bringing bingo to the global village
The company are looking with both these capabilities running in tandem to increasing every player's lifecycle. Having already established Parlay5 a platform that is essentially a toolbox for operators to create new brands from, Parlay have revolutionised bingo for both players and operators alike. It seems that after ten years spent developing this software and its huge capabilites, Parlay has now been rewarded with this remote license. Speaking of the white label software, CEO Scott White stated in an interview with Bullet Business that it has proved so successful among international clients since, "Creating a fresh look and feel for a site develops it's personality to players. Parlay5 software offers operators the ability to market, brand and theme any of their bingo rooms without additional customisation from us. They can update their sites as often as they want- without our help- giving the operator complete control. This is a key feature to get theat unique feel that players want in their online community and only each operator knows what they will want to do in terms of marketing. Players want to feel comfortable and have a sense of belonging and developing something unique gives that to them".
Players and their fun are still top priority
Despite all this radical change to the industry, Parlay recognises how integral having a stable community within a site is, and CEO Scott White went on to state that, "The bingo chat room creates the atmosphere players look for in a site. The community is the most important aspect on a site and that will not change - however we see a new generation in sophisticated loyalty programmes as a product requirement in the years to come".
Thank goodness our favourite part of the game is only changing in terms of its size! While there has been a lot of change among Parlay clients this year with Virgin Bingo and Paddy Power Bingo both having flown the nest, we love Parlay here at the Hideout, and congratulate them once again for their latest success.