Littlewoods Bingo

Parlay Entertainment have announced this week a 'strategic alliance' with NextGen a leading developer of slot games. As a recognised leader in the industry, Parlay already has a strong portfolio of UK bingo sites such as Paddy Power Bingo and Littlewoods Bingo so this partnership is going to improve the gaming for many players in this country.This partnership is expected to turn the industry upside down since it gives Parlay a further means of expanding its current portfolio of gaming capabilities.

Having released the latest versions of the breakthrough Parlay5 platform in January this year, Parlay have already expanded the potential of the online bingo game dramatically but now with the addition of the latest flash based suite of games from NextGen added to their software, players will find many games within the suite as appealing as the bingo games themselves.

CEO of Parlay Scott White is clearly excited about this allegiance and is keen to assure sites and players that the additional content will be added to sites without any disruption by saying, "This project will be managed in such a way that it is delivered as a simple software upgrade to our existing customers and as an integral part of the Parlay product suite for new prospects. The result is a win-win arrangement for NextGen, Parlay and Parlay's customers."

Having this extra gaming weight behind their sites, means that their gaming potential will pack a bigger punch than ever. In fact, the NextGen package is such a strong add on, it is likely that gamers who enjoy slots will be enticed over to Parlay's bingo sites just to experience the slot package.

Speaking about the proposed partnership, Matt Davey, CEO of NextGen, added: "NextGen is pleased to partner with a fellow innovator in the market. Parlay is recognised as a pioneer and leader in bingo and soft gaming, and the millions of players who play on sites powered by Parlay will be able to enjoy more entertainment variety with NextGen's innovative games. This promises to be a powerful partnership with great synergies for players and operators."