altMost of you will be familiar with the Iceland TV adverts, where celebrities like Kerry Katona, Stacey Solomon, and a customer, Ellie Taylor, have played the ultimate kitchen goddess, with trays full of treats from the frozen foods specialist. You may even be old enough to remember the brand in its previous form as Beejam, and many of you will be aware that it’s had sponsorship deals with the ever-popular television series, I’m a Celebrity, Get Me Out of Here!

So, what is Iceland doing gracing our pages, you may wonder? Well, strangely enough, this UK high street supermarket is about to start offering its own brand of bingo online.

We noticed that they’d set up a Facebook fan page in September 2012, which promises the imminent launch of their new gaming website. It even says it will be running on the popular Dragonfish software – the same platform used by sites such as Wink, Mirror, and Foxy. They are promising to offer “free bingo, great promotions and big wins,” as well as a tempting 200% welcome bonus.

At the time of writing this article, their new website still says that they’ll be “coming soon.” Their brand logo features the familiar red, orange and white Iceland trademark, with ‘Bingo’ written in big, sparkly red and silver letters beneath it, and rays of orange balls shooting out all around it.

The information included on the holding page states that they plan to offer both 90-ball and 75-ball rooms, a great online community, and friendly chat hosts. Players will be able to enjoy free games every day, with real cash prizes on offer, and take advantage of promotions, including penny games, No Lose Bingo, and £1,000 voucher giveaways for use at their stores.

It sounds like playing here will be highly-affordable, as ticket prices will cost from as little as 1p, up to £1. If  you’re seeking a big win, then look out for their coverall jackpot games, which will give you the chance to play three times a week for a £1m cash prize.

We want to know whether you think you'll be playing at Iceland Bingo? What are your thoughts on supermarkets diversifying into the online bingo market? Maybe you think it’s a great idea and that more companies should follow suit, or perhaps you think it’s likely to put temptation in the way of ‘ordinary’ customers who wouldn’t otherwise consider any form of gambling?