Ladbrokes plc the gambling organisation that owns Ladbrokes Bingo is about to start a huge television advertising campaign in the Nordic region, which will be aired on Swedish, Finnish, Dutch and Norwegian television. Although the television advert does not include the Ladbrokes Bingo brand it does cover the Ladbrokes sports betting site.
The lively advertisement is aimed at trying to gain a firm edge for the Ladbrokes brand in its attempts to gain a foothold in the emerging Nordic gambling market. Current monopoly legislation in the countries concerned currently forbids Ladbrokes from entering the market; however it is hoped by gaining the support of the public that this may change.
The Managing Director of Ladbrokes eGaming, Ed Andrewes, said: "The Nordic region is an important one for Ladbrokes and we believe this strong, hard hitting creative communicates the benefits of betting with Ladbrokes as opposed to the state monopoly and other betting operators."
The advertisement is of a contemporary minimalist style and cleverly uses the corporate colours of Ladbrokes to push its message home. The advertisement is fronted by Ed Stoppard the famous actor who appeared in the film The Pianist by Roman Polanski, and uses some clever computer generated visuals that presents a forceful but dynamic argument for the case of Ladbrokes.
The Ladbrokes group have also been pushing the Bet British message home here in Blighty, and have had an advertisement feature in the Racing Post giving the racing fraternity the reasons why they should Bet British. Ladbrokes are keen to get their message across to the British betting public that they are responsible for employing in excess of 15,000 staff in the UK alone and are also responsible for putting £245m into the Government coffers, unlike many other online betting sites that are based abroad and so escape the high taxation that Ladbrokes pay.