Having commented a few weeks ago that the use of celebrity endorsements over the spectrum of online bingo seemed to be on the decline, we at the Hideout also noted that Sharon Osbournes' face had all but disappeared from the Gala Bingo site over the last couple of months.
We and many others found this surprising since she has been the face of galabingo.com for nearly two years now, and no mention had been made across the bingo news network that she had decide to leave. We have this week however, learned why Mrs Osbourne had gone awol from the biggest site around; she has in fact decided to head and launch her own site, Sharon's Bingo.
Facing the music
The new sharonsbingo.co.uk site goes to show how Mrs Osbourne's association with online bingo has become a matter of fact for many and a reflection of the trust relationship she has built up with players as the face of a trusted brand.
The new site was welcomed by Clive Cottrell, the Head of Marketing at Gala Bingo who noted that the new launch of the new site was an 'extention' of the ongoing working relationship between Mrs Osbourne and Gala, saying, "Sharon has proved immensely popular with our customers over the past two years so it seems a natural progression for her to have a dedicated website".
It's all about fun, freebies and barking mad offers
The new site offers players a choice of both 75 and 90-ball bingo while also offering a wide choice of side games such as the fab Sheerluck Holmes slot game. Mrs Osbourne as you would expect is very much in evidence across the whole site; in fact you can even play in the 5p Sharon Hour between 18.00-19.00 pm every evening in the LA club. So, if you fancy a twist on the galabingo.com site, why not spend an evening with their favourite celebrity instead and see how a Californian evening can turn your world around?