We all love Foxy right? He's one of the most recognisable faces in UK online bingo whether you like him or loathe him and this week it was announced that Foxy Bingo is no longer just going to be based in the UK.
That's right, his grand Foxyness plans to launch his unmistakable face in Sweden too! What do we think about this at the Hideout? Well we wish him all the luck in the world -after all Foxy the brand and the fox himself has revolutionised bingo in the UK over the last few years. He has lead the way for online bingo to become as a familiar part of the UK's prime time advertisement break as any car or perfume ad and now having launched two spin off sites Foxy Zero and Foxy Street he has shown that once the revenue comes in from advertising you reinvest it to make the brand even stronger.
Where's the party?
Since Foxy joined PartyGaming last year, the group have made it clear they would like to push into Europe so that Foxy can share his unique brand of furryness with all our European neighbours. Sweden is first on the list as it has a huge online bingo following already and since the new site is said to be running on the latest Virtue Fusion software, the combination should prove to be irresistible!
Has Foxy got the X Factor?
Whatever fortunes the move across the water brings to our favourite reynard in the future, it is his new ad and offer of £20 free when you deposit £10 that has the world of UK online bingo buzzing right now. You will have seen his latest ad by now and the multi talented fox who not so long ago strutted his stuff to tell us of his site's offers has now proved he has can carry a tune too! What next for the most surprising and fun foxy we've ever heard of? Since we can already peek at his diary on site he's not much of a writer but at least he keeps us up to speed with the most important events of the day. Hurrah for Foxy and we can't wait to see what he offers players next (especially if it's then dubbed into Swedish!).