Just as the high street is now dominated by mobile phone shops, the terrestrial, Sky and cable television commercial breaks are now completely taken over by online bingo and gambling ads. The latest to add their name to a rather big name club is Costa Bingo, with their rather short but nonetheless chirpy TV ads to promote their online bingo site. The new Costa Bingo television ads are featured during the breaks on some pretty impressive television shows including Coronation Street, Casualty, The Bill, the fractious Jeremy Kyle, This Morning, America’s Next Top Model and Who Wants to be a Millionaire.
Costa Bingo may be cheap in the online bingo stakes but are certainly not cheap when it comes to advertising budget, to have their name linked with such prestigious television shows certainly doesn’t come cheap, and although as previously mentioned the adverts are very short they are very memorable. Featuring the Costa Bingo sunshine character called ‘Sunny’ and what looks very much like a Costa beach and the gentle rolling waves of the sea in the background, the adverts are bound to bring a little bit of the Costa sunshine to any dreary autumn or winter day.
Costa Bingo of course offer free bingo and the newly launched television adverts carry their slogan ‘Play for Free, Win real cash!’ Debbie Gent the Operations Director of Costa Bingo said of the company’s decision to advertise the online bingo site "Our popularity has increased dramatically over the past few months and we are optimistic that our TV advertising will take costabingo.com and free online bingo to the next level." Costa Bingo are already enjoying the rewards of their success with over 3,500 online bingo players choosing to play bingo at the site each day, with the new adverts the hope is that Costa Bingo will just keep growing.