altA few days ago, we told you about high street supermarket, Iceland’s plans to launch an online bingo website, and posed the question of whether any other food stores would follow suit in the near future. Well, it might not be an online version of our beloved game, but family favourite, Asda, is now offering bingo to its customers in the South Tyneside area of England.

Customers stocking up on their food shopping at Asda in Boldon and South Shields, can now park their trolley in the aisles and take time out to play for a full house.

However, rather than the supermarket giant pocketing all the profits from this seemingly-odd venture, the new offering is all in aid of the Tickled Pink campaign. All money raised from the sale of game cards will be going towards two breast cancer charities in the UK – the Breast Cancer Campaign and Breast Cancer Care.

From now until 30th November 2012, customers have the opportunity to grab a special pink dabber in-store and one free bingo card, in return for a minimum donation of £1. As they travel around the shop stocking up on their grocery needs, they’ll have to look out for game numbers, or else check them online at a website that’s been specially set up for the promotion. Anyone who gets a full house, one line or two lines will win a prize, as well as gaining entry into a golden ticket prize draw for the chance to win a themed Tickled Pink car.

As well as offering game cards, the two Tyneside stores will be holding additional fundraising events over the coming months, such as cake sales and tombolas.

One of the store managers, Lindsey Goldsborough, says that employees are really looking forward to promoting another Tickled Pink campaign, and that having raised a total of £3.5k in 2011, they’re hoping to smash the record in 2012.

We’d love to hear your thoughts on Asda’s latest initiative. Do you think it’s a clever way to raise vital funds for good causes, such as raising awareness and helping to find a cure for breast cancer? Would you rather see the bucket-shakers lurking outside the main doors of your local shop instead? Maybe you’re even a customer at one of the two stores we mentioned – if so, what was your experience of playing bingo as part of the Tickled Pink campaign?