altSlowly but surely, the number of online bingo sites are catching up with the increasing number of online casinos who offer players the opportunity to play their favourite games on the go. The latest site to join their ranks is 888Ladies – the fun and friendly games site who promote themselves to new players with their comical TV ads featuring Vic Reeves dressed as a bingo-loving lady. The smart-phone generation certainly aren’t going away any time soon, so it’s high time that the big brands stood up, took note, and invested money in mobile gaming. So, if you’re the proud owner of an Apple iPhone, you’ll be pleased to know that you can now scream “full house!” both at home and away, thanks to a specially-developed 888Ladies app. Reports indicate that Android and iPad users will soon be able to play via their mobiles too, so keep your eyes peeled for more news coming soon.

The new 888Ladies app can be downloaded from their website via your iPhone web browser. When you access the home page, you’ll be prompted to install it by pressing the ‘forward’ button to add it to your home-screen. You’ll then instantly see a shiny-new icon featuring the familiar, comforting colours of blue and pink that have long been associated with the brand. Clicking this icon will prompt it to install and launch – so, depending on whether you’re on wireless, 3G or 2G, this could take a mere second or up to a minute. Existing players can log straight in using their usual username and password, but new players can also enjoy the action by clicking on the sign-up link at the bottom of the screen. If you’re wondering whether it’s worth joining the site, just take a look at the hard-to-miss pink banner, offering you a 200% welcome bonus plus £5 of free credit when you register and make your first deposit!

Once you’re logged in to your new or existing account, you’ll find 90-ball bingo rooms as well as plenty of instant games to entertain you. In keeping with the female-friendly 888Ladies name, the rooms have fun, girlie names like Spa, Salon, Cocktail Club, Chatterbox, and Guestlist. All of them have been optimised for iPhone use, meaning that you won’t be squinting at the screen trying to navigate your way between a teeny-weeny chat window and your game cards. Bonus points are also linked between mobile and online accounts so that you can purchase cards with your bonus funds, plus you can deposit and withdraw funds quickly and easily.

Have any of our readers tried the new 888Ladies app yet, and if so, what do you think of it? Plus, who thinks that more bingo brands should follow suit and release a mobile option for their players?